![]() ![]() Set the Mood: Specific themes or event locations will inform font choices for your design. Now that you know how to identify type by classification, apply these basic principles of typography for a cohesive and captivating design. Many display fonts are ornate or feature illustrative detailing that can be lost at small font sizes. From stencils and graffiti to scary and grungy, using a specialty display font instantly sets the tone for a themed event. Use sparingly.ĭisplay: Decorative - or display - fonts offer a wide variety of novelty styles and textures. Script typefaces add flair and personality to logos and promotional design, but legibility wanes at smaller point sizes. Script: Reminiscent of cursive handwriting, script font styles range from simple and casual to ornate and formal. Sans Serif: Modern and versatile, sans serif fonts are legible at extremely large or extremely small point sizes and can vary in weight from ultra thin to extra bold without sacrificing readability or impact, making this class very attractive for print and digital designs. A subset of slab serif fonts, including standard typewriter fonts, has been refined for use at smaller sizes. Slab Serif: Originally created in the 19th century as a display font for headlines and posters in Victorian advertisements, the slab serif is often more chunky and blocky than standard serif fonts. Serif fonts work well at any size but are most effective in smaller point sizes when used for body text and dense copy. ![]() The serifs help create a visual connection between letters, improving word flow and readability. Serif: A true classic, serif typefaces have been around since the 15th century and are used for everything from books to logos. Need to promote a country karaoke night? Check out decorative western-style fonts or slab serif typefaces. Searching for the right typeface for your new French menu? Look to old-style serif font families. If you’re feeling intimidated by all the available choices, this typography cheat sheet will guide you through the basic font styles and how to use them effectively so you can create stunning, eye-catching promotional designs.įonts are divided into several classifications - serif, slab serif, sans serif, script and display - based on style, tone, usage and visual characteristics. Even seasoned designers can spend hours in pursuit of the perfect typeface. Typefaces are like snowflakes - no two are exactly alike - which is why choosing fonts can feel like an overwhelming task. ![]()
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